Are you starting a business? Do you wish to identify your goods or services with some kind of brand or logo? Then you may wish to register a trade mark.
A trade mark is essentially a “sign” that distinguishes your goods or services from those of other traders. It acts as a “badge of origin” or “badge of quality.”
Examples of trade marks include words, logos, shapes, colours and aspects of packaging.
Registering a trade mark has many benefits. It will give you:
- The exclusive right to use the trade mark in relation to the goods or services for which you have registered it for
- The right to take legal action against those who infringe your trade mark
- The right to license and sell the trade mark
- Indefinite protection against infringement (registration can be renewed every ten years)
We offer a range of services relating to trade mark registration and protection, including:
- Conducting thorough trade mark and marketplace searches
- Providing advice on whether a trade mark is likely to be registrable
- Registering your trade mark and actively protecting it from infringement both in Australia and overseas
- Filing or defending trade mark oppositions
- Developing trade mark usage guidelines for your business to ensure consistency of use by internal staff and external contractors
- Ensuring that you display proper symbols in conjunction with your trade marks
- Considering overseas protection when relevant
Our firm advises and assists clients from many sectors and industries. Recent clients include:
- Slim Secrets Pty Ltd, a company that manufactures nutritional food bars
- Stug Australia Pty Ltd, a service plastics & metal machining company providing custom made components
- Uncorked Cellar Pty Ltd, a wine inventory management company
For articles and posts written by Sharon Givoni on Trade Marks, click here.