Tag Archives: Trade mark registration

Choc shock as Cadbury claims ownership of colour purple

Sharon Givoni Consulting Trade marks

Brands are the glue between consumers and products. This is particularly so with Cadbury’s purple. You can be rushing down the confectionary aisle of a supermarket and know exactly where to stop for Cadbury – it’s the purple section, particularly if you are looking for block chocolate. It took Cadbury almost a decade to get […]

Read more

The Case of the Branded Banana – A Red Hot Tip for Marketing your Product

Sharon Givoni Consulting Food Law, Trade marks

Many people don’t know that the red wax tip of specially grown bananas is actually a registered trade mark owned by two Queensland based farmers. No one else can use it but them. One of the things that really help you to get a trade mark registration is to market the product by reference to […]

Read more