Tag Archives: Trade mark registration



Australian Dairy Foods – A dairy brand by any other name …

Sharon Givoni Consulting Food Law

Many dairy brands in Australia incorporate people’s names or place names – think Pauls and Peters, Bega and Bulla. But food companies need to think twice before using a name for the first time as a brand as if it is trademarked you could be taking legal risks. Read on to navigate the name game […]

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How to protect your movie and film titles

Sharon Givoni Consulting Entertainment Law

If you are in the entertainment industry, you would know how much effort it takes to think of a catchy title. Once you do, the last thing you want is for someone to copy it. This article provides you with a brief overview as to the best form of protection under Australian law including trade […]

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The Sensory Theatre of Food Retailing

Sharon Givoni Consulting Food Law

If you love chocolate then this article is for you. It considers how retail outlets such as the chocolate café Max Brenner and Koko Black allure consumers into their store with way more than chocolate. Sounds, smells and images all assist and some of these can also be protected as registered trade marks. Read more…

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Cats do love the colour purple

Sharon Givoni Consulting Consumer Law

What do consumer’s think when they see a row of overwhelmingly purple packaging on the cat food section of supermarket shelves? According to the Federal Court, the answer is WHISKAS! You might want to register a colour trade mark yourself for retail use but the question is have you legally done what you need to […]

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Branding law: Milked to the Max

Sharon Givoni Consulting Food Law, Trade marks

Long gone are the good old days where milk is delivered by horse and cart in unbranded foil top bottles. Today we have brands – and lots of them. Given that brands are the main differentiating feature of fast moving, low involvement products such as food, this article looks at how best to legally protect […]

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Protecting textile patterns and designs

Sharon Givoni Consulting Arts and design, Copyright, Retail and fashion Law, Trade marks

If you design or manufacture patterned textiles or fabrics, you need to be careful not to copy other people’s textile designs and find yourself entangled in legal issues. This article talks about copyright and trade mark protection of patterns, trade marks and designs in textiles (including David Jones, Louis Vuitton and Levis). Read more… Note […]

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Brand protection for designers

Sharon Givoni Consulting Retail and fashion Law, Trade marks

While imitation may well be the greatest form of flattery it is certainly not much fun when it is your garment or brand name that is copied by others. In this article Sharon Givoni covers what makes a strong trade mark from a trade marks perspective, some considerations if you expanding your fashion label internationally […]

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Food&Drink Business Magazine – Courts Deny Nestle

Sharon Givoni Consulting Food Law, Trade marks

This article looks at the way Nestle tried to register its four bar chocolate shape as a trade mark and what the trade mark office said when Aldi (which produces its own two bar wafer chocolate called Time Out). Read more…

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Would the real Zara please stand up? by Sharon Givoni
Jun / 04

Would the real Zara please stand up?

Sharon Givoni Consulting Retail and fashion Law, Trade marks

Many textile and fashion designers use, or incorporate their own name into their brands. Take Zara, Davenport, Elle McPherson and Collette Dinnigan to name a few. The more unique the fashion label is, usually the safer you are from “copycats”. However, legal battles can arise if two designers use similar names. Read more… Note the […]

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Ensuring Sweet Success with your Brand

Sharon Givoni Consulting Food Law, Trade marks

In the area of confectionery a trade mark plays a crucial role. This article goes through useful tips you need to know to protect your brand with a whole list of useful tips at the end. Read more…

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