Articles
Tag Archives: Social media
Pretty people and smiling faces: Understanding the Legal Risks of Paid Influencer Marketing
Sharon Givoni Consulting Internet Law, Social Media
It has been said that influencers offer a level of trust and authenticity that traditional advertising can’t match. It can drive brand success by increasing reach and engagement: make the product appear more credible and even be cost effective especially for small to medium businesses. However, there is another consideration as well which that using […]
Locked Out of a Social Media Account & Defamation
Sharon Givoni Consulting Internet Law, Social Media
The words we use. AI and social media: Hate speech, defamation and algorithms. Platforms like Facebook, YouTube, and Twitter are increasingly using artificial intelligence technology to help stop the spread of hateful speech on their networks. Often referred to as “offensive speech detection algorithms”, the point of the software is to flag racist or violent […]
Social Media – Trade Promotions Tips & Tricks
Sharon Givoni Consulting Internet Law
Online promotions and competitions can be an effective way to boost exposure to your brand and engage with your target market. You may want to run a competition like: “Caption this photo for a chance to win” “Tell us in 50 words or less why …” “Like, comment or share this to be in the […]
Website terms and conditions – what you need to know
Sharon Givoni Consulting Internet Law
This article considers the legalities of website terms and conditions of websites including consumer laws, warranties, privacy policies and disclaimers. It also considers clauses covering payment methods, delivery of goods and intellectual property clauses that address social media. Read more…