Tag Archives: Protection



Protecting stripes as trade marks? Adidas did…

Sharon Givoni Consulting Retail and fashion Law

Creating a signature style for your clothing or footwear ranges can set you aside from the competition and even something as a few stripes on a shoe, if consistently used, can over time become a recognisable brand. If a competitor copies a distinctive visual element of your brand, your trade mark registration (if you have […]

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Farmers see red over purple wax tip – How far one woman went

Sharon Givoni Consulting Protecting ideas

Red wax tip bananas are said to be tastier but another thing about them that many people don’t know is that the Queensland-based husband and wife farmers that produce them have protected the red wax tip as registered trade mark… this enables them to stop others from stealing their brand”. Read on to see what […]

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How to protect your movie and film titles

Sharon Givoni Consulting Entertainment Law

If you are in the entertainment industry, you would know how much effort it takes to think of a catchy title. Once you do, the last thing you want is for someone to copy it. This article provides you with a brief overview as to the best form of protection under Australian law including trade […]

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Branding law: Milked to the Max

Sharon Givoni Consulting Food Law, Trade marks

Long gone are the good old days where milk is delivered by horse and cart in unbranded foil top bottles. Today we have brands – and lots of them. Given that brands are the main differentiating feature of fast moving, low involvement products such as food, this article looks at how best to legally protect […]

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Food&Drink Business Magazine – Can you replicate overseas products

Sharon Givoni Consulting Packaging, Trade marks

Many clients ask if they can just simply copy a product and brand from overseas. The answer is not clear cut and depends on the facts including if the overseas mark has been used in Australia as a trade mark. Read more…

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Ensuring Sweet Success with your Brand

Sharon Givoni Consulting Food Law, Trade marks

In the area of confectionery a trade mark plays a crucial role. This article goes through useful tips you need to know to protect your brand with a whole list of useful tips at the end. Read more…

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