How to protect your movie and film titles

Sharon Givoni Consulting Entertainment Law

If you are in the entertainment industry, you would know how much effort it takes to think of a catchy title. Once you do, the last thing you want is for someone to copy it. This article provides you with a brief overview as to the best form of protection under Australian law including trade […]

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Street Art: Another Brick in the Copyright Wall
Feb / 02

Street Art: Another Brick in the Copyright Wall

Sharon Givoni Consulting Street art

Street art is colourful, raw, witty and thought-provoking and increasingly becoming a potential source of income for artists and anyone talented under the hand of a brush (or spray can!). However, street art is protected under copyright law just like all other art and moral rights and other laws may also impact on what “legitimate” […]

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Exaggerating the Truth or Misleading : A Legal Perspective

Sharon Givoni Consulting Consumer Law

This article was specifically written for the real estate industry and looks at terms such as “for illustration purposes only” and use of images that may be considered misleading … You may be surprised. Read more…

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The Sensory Theatre of Food Retailing

Sharon Givoni Consulting Food Law

If you love chocolate then this article is for you. It considers how retail outlets such as the chocolate café Max Brenner and Koko Black allure consumers into their store with way more than chocolate. Sounds, smells and images all assist and some of these can also be protected as registered trade marks. Read more…

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Cats do love the colour purple

Sharon Givoni Consulting Consumer Law

What do consumer’s think when they see a row of overwhelmingly purple packaging on the cat food section of supermarket shelves? According to the Federal Court, the answer is WHISKAS! You might want to register a colour trade mark yourself for retail use but the question is have you legally done what you need to […]

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Good Enough to Eat

Sharon Givoni Consulting Photography

Food photography often makes food look delicious. But did you know they use motor oil and super glue to achieve those affects? Moreover there is also the question of to what extent the law allows you to meddle with food and present is as the “real thing”. Read more…

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How far can you take creative claims?

Sharon Givoni Consulting Food Law

Praising your food products is one thing… but there can be a fine line between exaggeration and contravening the law. The old Trade Practices Act and new Competition and Consumer Act 2010 lay down very strict rules on what claims you can legally make. This article looks at real life case studies covering descriptors such […]

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Making a case for accurate claims

Sharon Givoni Consulting Consumer Law

Food manufacturers are always trying to boast the health attributes of their products. The question is how far is too far? When does the law say its misleading? Companies such as Arnott’s, Uncle Toby’s and smaller operators have been under the scrutiny of consumer groups and the ACCC. Read more…

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Branding law: Milked to the Max

Sharon Givoni Consulting Food Law, Trade marks

Long gone are the good old days where milk is delivered by horse and cart in unbranded foil top bottles. Today we have brands – and lots of them. Given that brands are the main differentiating feature of fast moving, low involvement products such as food, this article looks at how best to legally protect […]

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Maltesers take on Malt Balls over their packaging

Sharon Givoni Consulting Packaging

Chocolate trade mark case brings no sweet success to Mars in a legal battle involving Maltesers and chocolate “Malt Balls”. The court held that although the packaging of both pictured floating malt balls, Maltesers were so famous in their own right that there was passing off or misleading conduct as no consumer confusion arose. Read […]

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