Viewing post categorized under: Trade marks

Branding law: Milked to the Max

Sharon Givoni Consulting Food Law, Trade marks

Long gone are the good old days where milk is delivered by horse and cart in unbranded foil top bottles. Today we have brands – and lots of them. Given that brands are the main differentiating feature of fast moving, low involvement products such as food, this article looks at how best to legally protect […]

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Protecting textile patterns and designs

Sharon Givoni Consulting Arts and design, Copyright, Retail and fashion Law, Trade marks

If you design or manufacture patterned textiles or fabrics, you need to be careful not to copy other people’s textile designs and find yourself entangled in legal issues. This article talks about copyright and trade mark protection of patterns, trade marks and designs in textiles (including David Jones, Louis Vuitton and Levis). Read more… Note […]

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Brand protection for designers

Sharon Givoni Consulting Retail and fashion Law, Trade marks

While imitation may well be the greatest form of flattery it is certainly not much fun when it is your garment or brand name that is copied by others. In this article Sharon Givoni covers what makes a strong trade mark from a trade marks perspective, some considerations if you expanding your fashion label internationally […]

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Food&Drink Business Magazine – Courts Deny Nestle

Sharon Givoni Consulting Food Law, Trade marks

This article looks at the way Nestle tried to register its four bar chocolate shape as a trade mark and what the trade mark office said when Aldi (which produces its own two bar wafer chocolate called Time Out). Read more…

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Food&Drink Business Magazine – Can you replicate overseas products

Sharon Givoni Consulting Packaging, Trade marks

Many clients ask if they can just simply copy a product and brand from overseas. The answer is not clear cut and depends on the facts including if the overseas mark has been used in Australia as a trade mark. Read more…

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Would the real Zara please stand up? by Sharon Givoni
Jun / 04

Would the real Zara please stand up?

Sharon Givoni Consulting Retail and fashion Law, Trade marks

Many textile and fashion designers use, or incorporate their own name into their brands. Take Zara, Davenport, Elle McPherson and Collette Dinnigan to name a few. The more unique the fashion label is, usually the safer you are from “copycats”. However, legal battles can arise if two designers use similar names. Read more… Note the […]

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Ensuring Sweet Success with your Brand

Sharon Givoni Consulting Food Law, Trade marks

In the area of confectionery a trade mark plays a crucial role. This article goes through useful tips you need to know to protect your brand with a whole list of useful tips at the end. Read more…

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Choc shock as Cadbury claims ownership of colour purple

Sharon Givoni Consulting Trade marks

Brands are the glue between consumers and products. This is particularly so with Cadbury’s purple. You can be rushing down the confectionary aisle of a supermarket and know exactly where to stop for Cadbury – it’s the purple section, particularly if you are looking for block chocolate. It took Cadbury almost a decade to get […]

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The Case of the Branded Banana – A Red Hot Tip for Marketing your Product

Sharon Givoni Consulting Food Law, Trade marks

Many people don’t know that the red wax tip of specially grown bananas is actually a registered trade mark owned by two Queensland based farmers. No one else can use it but them. One of the things that really help you to get a trade mark registration is to market the product by reference to […]

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