Viewing post categorized under: Social Media
Winner Winner Chicken Dinner - Online Competitions in Australia
Jul / 30

Winner Winner Chicken Dinner – Online Competitions in Australia

Sharon Givoni Consulting Intellectual Property, Internet Law, Social Media

When it comes to online competitions, many Australians do not know the rules behind setting them up. Many businesses and online personalities use online competitions as a means for generating traffic, followers and sales. So what should you consider when setting up an online competition?   What are the laws generally in Australia around running […]

Read more

Social Media Policy in the Workplace
Sep / 20

Social Media Policy in the Workplace – Who Owns an Account?

Sharon Givoni Consulting Copyright, Intellectual Property, Internet Law, Social Media

We all know that social media accounts can be a valuable asset to any business. In the early days when an account was linked to a person, ownership questions were far less contentious. However, those days are long gone, and the revenue stream which comes from social media connections means that the ownership of those […]

Read more

Social Media Influencers – To post or not to post, that is the question

Sharon Givoni Consulting Consumer Law, Intellectual Property, Social Media

The reality is that everyone needs to post, gram and/or tweet to be in the marketplace. Marketing a business or product today requires a seemingly endless stream of content and new ways to reach new audiences. Social media influencers can be a great addition to your marketing campaign, but be sure that you do not […]

Read more