Australian Dairy Foods – A dairy brand by any other name …

Sharon Givoni Consulting Food Law

Many dairy brands in Australia incorporate people’s names or place names – think Pauls and Peters, Bega and Bulla. But food companies need to think twice before using a name for the first time as a brand as if it is trademarked you could be taking legal risks. Read on to navigate the name game in the food industry.

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This article first appeared in the Australian Dairy Foods Magazine Feb March 2013 issue and has been kindly reproduced with their permission.